视频丨机器人、新春消费券、年橘文创多地迎来年货新消费图鉴

\u003cdiv class=\"rich_media_content\"\u003e\u003cp data-source=\"cke\"\u003e今年过年，您打算买什么年货呢？在不少商场里，记者发现，与以往人们印象中红红火火的干果炒货、水果零食不同，今年的“年货主角”变了样，一起了解一下。\u003c/p\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e过年买个机器人科技感拉满\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e在北京的一家商场里，一家科技品牌体验店显得格外不同。没有传统年货的红色包装，取而代之的是金属质感和科技氛围。形态灵活的机器狗和机器人正在展示区里来回跑动、跳舞、打招呼。店员介绍，最近有不少消费者前来咨询购买。\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e消费者：\u003c/strong\u003e如果预算充足，会考虑买这种机器狗回家陪孩子，它还可以背东西、送文件，包括陪老人散步，都是一个风景线。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e当年货的“科技感”拉满，它的“个性化”也正被重新定义。在创意市集里，传统的祝福变了模样：表情生动的“\u003c!--VERTICAL_CARD_BEGIN_0--\u003e情绪娃娃\u003c!--VERTICAL_CARD_END_0--\u003e”、精巧的潮流配饰成了年轻人的个性宣言；触手可及的\u003c!--VERTICAL_CARD_BEGIN_1--\u003e宋锦\u003c!--VERTICAL_CARD_END_1--\u003e、陶瓷等好物与设计吸睛的文创IP一道，共同装点着新年的氛围感。\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp data-source=\"cke\"\u003e与此同时，年货的清单也扩展到了家庭的“新成员”。为“毛孩子”置办新衣，拍摄新春写真，成为许多家庭不可或缺的温情仪式。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_2--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e北京联合大学中国旅游经济与政策研究中心主任曾博伟：\u003c/strong\u003e年轻人不再完全按照老一代对于年货的选择，他们有自己对年货的定义，比如高科技的产品、宠物潮玩，更注重情感链接、体验的东西。\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e线上领券、线下体验实惠触手可及\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e年货消费变化的特点还有：从实体变成虚拟。在河南，手机里的数字消费券已跻身抢手“年货”。\u003c/p\u003e\n\u003c!--VIDEO_1--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e在河南开封，随�年河南网上年货节的启动，一场别样的年味狂欢正在上演。这里最“抢手”的年货看不见、摸不着，藏在每个人的手机里。小程序上的\u003c!--VERTICAL_CARD_BEGIN_2--\u003e新春消费券\u003c!--VERTICAL_CARD_END_2--\u003e成为年货里的“香饽饽”。\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp\u003e\u003c!--IMG_3--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e指尖轻点就能一键领券；到店消费，扫码、碰一碰就能自动核销。从商超、家电卖场到老字号饭馆、景区售票处，这张由消费券串联起的“线上领券到线下体验”数字链条，让实惠变得触手可及。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e这场“指尖上的年货节”规模庞大，数据显示，“十四五”以来，河南全省发放的消费券已�亿元，直接带动消费�亿元。\u003c/p\u003e\n\u003cdiv class=\"cms-cke-widget-title-normal-5 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl\" data-key=\"title-normal-5\" data-reactroot=\"\" style=\"align-items: center; display: flex; font-size: 19px; font-weight: bold; justify-content: center; margin-bottom: 20px; margin-top: 28px; width: 100%\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-container\" style=\"background-image: linear-gradient(to bottom, transparent 50%, rgba(0,25,102,0.1) 50%); background-repeat: repeat; background-size: 100% 26px; display: inline-block; line-height: 24px; margin-bottom: 6px; margin-left: 6px; margin-right: 6px; margin-top: 6px; padding: 0px 18px\"\u003e\n\u003cdiv class=\"cms-cke-widget-title-wrap title-normal-5-text\" style=\"box-sizing: border-box; color: #001966; display: inline-block; line-height: 26px; min-width: 20px; text-align: center; word-break: break-all\"\u003e\n\u003cp\u003e乡土盆景到年货爆款年桔玩出新花样\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source=\"cke\"\u003e在追求新潮的同时，人们也在寻找更具底蕴的“年味”。在广东佛山顺德，传承已久的年橘，正从传统的乡土盆景悄然变身为新的国潮符号，彰显着年货变迁背后不变的文化根脉。\u003c/p\u003e\n\u003c!--VIDEO_2--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e春节前夕，佛山顺德陈村镇的年橘迎来了销售旺季。与过去不同，如今，橘农们的订单大量来自线上，电商直播让这个古老的年俗符号突破了地域的限制。\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e广东省佛山市顺德区陈村镇橘农卢贝贝：\u003c/strong\u003e今年跟去年比，电商销售量增�%左右。\u003c/p\u003e\n\u003cp\u003e\u003c!--IMG_4--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e变化的不仅仅是销售渠道，传统的年橘也被赋予新的形态。它的形象被提取为创意，化身成为毛绒玩具、精致摆件等一系列文创产品。“大吉大利”“吉祥如意”，年橘背后的“吉”意正以新的样态传播。\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\u003cp data-source=\"cke\"\u003e这场由内而外的焕新甚至让年橘跨越了山海，装点着更远的团圆。每年，不少陈村年橘出口至新加坡、马来西亚等地的华人家庭，成为他们维系乡土情感、传承春节仪式的重要载体。\u003c/p\u003e\n\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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视频丨机器人、新春消费券、年橘文创 多地迎来年货新消费图鉴

视频丨机器人、新春消费券、年橘文创 多地迎来年货新消费图鉴

视频丨机器人、新春消费券、年橘文创多地迎来年货新消费图鉴

视频丨机器人、新春消费券、年橘文创多地迎来年货新消费图鉴